PayFast Sponsors Ecommerce Conference at Leaderex 2019

At PayFast, we are dedicated to enabling the easy and safe digital transfer of money from buyers to sellers. We also pride ourselves in remaining at the forefront of the South African ecommerce industry by taking part in all relevant gatherings of industry stakeholders.  Following the success of our involvement in last year’s largest assembly […]

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We’re joining forces with the DPO Group

    We’re excited to announce that PayFast has been acquired by DPO Group, Africa’s leading Payment Service Provider (PSP). The merger is a significant milestone for PayFast and for the payments and ecommerce industries in South Africa. PayFast’s goal since our inception in 2007 has always been to act as an ecommerce enabler, making […]

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Ending support for Bitcoin

At PayFast, we’re constantly striving to extend our merchants’ reach by offering innovative payment solutions. Our pioneering culture led to PayFast being the first (and only) South African payment gateway to make Bitcoin available as a revolutionary, new payment method. Unfortunately there are a number of limitations and design flaws unique to Bitcoin that make […]

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Content Marketing Strategy For Your Business

Why is content king? For your marketing efforts to be effective, your content needs to bring people to a place where they perform an action that leads to you selling your product or service at a profit.  “Content marketing, therefore, is a marketing strategy that targets potential and existing customers with exactly the right content […]

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4 Steps to grow & scale your e-commerce business

Once your online business has been up and running for some time you can get trapped in the monotony of the day-to-day running of the business but in this article we aim to inspire you to take action with these easy steps to grow and scale your store. 1 – Increase your website traffic When […]

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Three crucial questions when preparing your store for holiday sales

Events and public holidays, such as Easter, Mother’s Day, Father’s Day, Christmas, and Valentine’s Day, give shoppers the chance to show their affection to those they care for. They also provide store owners with the opportunity to boost their sales. How can e-commerce store owners prevent a situation that may result in missed sales opportunities, […]

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How to take advantage of 2019 e-commerce trends

E-commerce in South Africa is exploding! In 2018, 25% of South African shoppers were buying online due to mobile penetration, faster Internet connectivity, and more secure online transactions.  How can online entrepreneurs take advantage of 2019 e-commerce trends? A closer look at these trends suggest a central theme: customers are taking centre stage. Today’s customers […]

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Looking Back on Black Friday

After a number of retailers and PayFast merchants adopted the Black Friday and Cyber Monday (BFCM) traditions, sales have steadily increased year on year. This year was no exception. With even bigger discounts and most shoppers having been paid, the sales were through the roof for the BFCM period. The PayFast team was hard at […]

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Using Google Analytics to Understand Visitor Behaviour

Your online shop is up and running and your marketing campaigns are all set to drive traffic to your store. Don’t forget to set up your store to track online customer behaviour! This is a common mistake website owners make, overlooking the wealth of information that is provided by monitoring and measuring how their visitors […]

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