At PayFast, we’re constantly striving to extend our merchants’ reach by offering innovative payment solutions. Our pioneering culture led to PayFast being the first (and only) South African payment gateway to make Bitcoin available as a revolutionary, new payment method. Unfortunately there are a number of limitations and design flaws unique to Bitcoin that make […]
Content Marketing Strategy For Your Business
Why is content king? For your marketing efforts to be effective, your content needs to bring people to a place where they perform an action that leads to you selling your product or service at a profit. “Content marketing, therefore, is a marketing strategy that targets potential and existing customers with exactly the right content […]
4 Steps to grow & scale your e-commerce business
Once your online business has been up and running for some time you can get trapped in the monotony of the day-to-day running of the business but in this article we aim to inspire you to take action with these easy steps to grow and scale your store. 1 – Increase your website traffic When […]
Three crucial questions when preparing your store for holiday sales
Events and public holidays, such as Easter, Mother’s Day, Father’s Day, Christmas, and Valentine’s Day, give shoppers the chance to show their affection to those they care for. They also provide store owners with the opportunity to boost their sales. How can e-commerce store owners prevent a situation that may result in missed sales opportunities, […]
PayFast Donates
At PayFast we kicked off the new year in support of three Causes that invest their time and resources into making South Africa a better place. These were Rhino Rescue Project, Helpende Hande and U-turn. Each Cause received a donation of R15,000 from PayFast as an appreciation for the incredible work they do and to help bring them a step closer […]
How to take advantage of 2019 e-commerce trends
E-commerce in South Africa is exploding! In 2018, 25% of South African shoppers were buying online due to mobile penetration, faster Internet connectivity, and more secure online transactions. How can online entrepreneurs take advantage of 2019 e-commerce trends? A closer look at these trends suggest a central theme: customers are taking centre stage. Today’s customers […]
Looking Back on Black Friday
After a number of retailers and PayFast merchants adopted the Black Friday and Cyber Monday (BFCM) traditions, sales have steadily increased year on year. This year was no exception. With even bigger discounts and most shoppers having been paid, the sales were through the roof for the BFCM period. The PayFast team was hard at […]
Using Google Analytics to Understand Visitor Behaviour
Your online shop is up and running and your marketing campaigns are all set to drive traffic to your store. Don’t forget to set up your store to track online customer behaviour! This is a common mistake website owners make, overlooking the wealth of information that is provided by monitoring and measuring how their visitors […]
Make a difference with #GivingTuesdaySA
The end of the year is fast approaching as we head towards the season of cheer and goodwill. And what better way to kick off the charitable season than with Giving Tuesday? Giving Tuesday, which takes place on 27 November 2018, follows hot on the heels of Black Friday with a mission to change the […]
Join us at WordCamp 2018
Every year the WordPress communities in Johannesburg and Cape Town gather for WordCamp – an informal 2 day conference filled with great talks, workshops, people and fun, all in the name of WordPress. If you would like to brush up on your WordPress skills or want to learn more about how to make the most […]
