4 Steps to grow & scale your e-commerce business

Once your online business has been up and running for some time you can get trapped in the monotony of the day-to-day running of the business but in this article we aim to inspire you to take action with these easy steps to grow and scale your store. 1 – Increase your website traffic When […]

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Three crucial questions when preparing your store for holiday sales

Events and public holidays, such as Easter, Mother’s Day, Father’s Day, Christmas, and Valentine’s Day, give shoppers the chance to show their affection to those they care for. They also provide store owners with the opportunity to boost their sales. How can e-commerce store owners prevent a situation that may result in missed sales opportunities, […]

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How to take advantage of 2019 e-commerce trends

E-commerce in South Africa is exploding! In 2018, 25% of South African shoppers were buying online due to mobile penetration, faster Internet connectivity, and more secure online transactions.  How can online entrepreneurs take advantage of 2019 e-commerce trends? A closer look at these trends suggest a central theme: customers are taking centre stage. Today’s customers […]

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Looking Back on Black Friday

After a number of retailers and PayFast merchants adopted the Black Friday and Cyber Monday (BFCM) traditions, sales have steadily increased year on year. This year was no exception. With even bigger discounts and most shoppers having been paid, the sales were through the roof for the BFCM period. The PayFast team was hard at […]

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Using Google Analytics to Understand Visitor Behaviour

Your online shop is up and running and your marketing campaigns are all set to drive traffic to your store. Don’t forget to set up your store to track online customer behaviour! This is a common mistake website owners make, overlooking the wealth of information that is provided by monitoring and measuring how their visitors […]

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Make a difference with #GivingTuesdaySA

The end of the year is fast approaching as we head towards the season of cheer and goodwill. And what better way to kick off the charitable season than with Giving Tuesday? Giving Tuesday, which takes place on 27 November 2018, follows hot on the heels of Black Friday with a mission to change the […]

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Join us at WordCamp 2018

Every year the WordPress communities in Johannesburg and Cape Town gather for WordCamp – an informal 2 day conference filled with great talks, workshops, people and fun, all in the name of WordPress. If you would like to brush up on your WordPress skills or want to learn more about how to make the most […]

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How cloud-based invoicing takes the hassle out of accounting

Being an entrepreneur is about following your passion. Unless your passion is accounting, you’re probably amongst the majority of small business owners overwhelmed by “accounting speak”. For business owners operating in the pre-Internet era, the fear was justified. Physically capturing and filing invoices and receipts; reconciling bank statements; and submitting the necessary paperwork to their […]

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Small Business Friday 7 September 2018

  It’s that time of the year again: Spring has sprung and the countdown to the summer holidays and festive season has begun. What better way to kick off the new season than with some retail therapy? Before you swipe your card at the next multinational behemoth, why not opt to shop at a local […]

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