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Move over ecommerce silos, marketplace platforms are the future

At no other time in history has there been a more exciting time to be in ecommerce. With the popularity of online shopping overtaking traditional brick and mortar shops and shopping malls globally, if you’re in retail then it’s now more imperative than ever to have an online presence. However, while running and selling products […]

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Get your online store ready for Black Friday 2019

As we fast approach what has become the most anticipated shopping extravaganza of the year, we would like to take a look at what makes Black Friday and Cyber Monday so special. We also want to offer some advice on what you, as an online merchant, can do to ensure that you have the best […]

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Leaderex 2019 a huge success for South African entrepreneurs

We can’t believe that Leaderex 2019 has come and gone already, but what an amazing day it was. Our marketing team flew up from our Cape Town office to attend the yearly gathering of business leaders, professionals and entrepreneurs to showcase why PayFast is the ultimate online payment solution. Throughout the day our team manned […]

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PayFast celebrates Future Females 2nd birthday

PayFast is all about supporting South African entrepreneurs and startups in achieving success. That’s why we are proud to sponsor empowering and inspirational initiatives such as Future Females, which recently celebrated their 2nd birthday. Future Females was established in Cape Town in August 2017 by Lauren Dallas and Cerina Bezuidenhout as a solution to the […]

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Using Google Analytics to understand visitor behaviour

Your online shop is up and running and your marketing campaigns are all set to drive traffic to your store. Don’t forget to set up your store to track online customer behaviour! This is a common mistake website owners make, overlooking the wealth of information that is provided by monitoring and measuring how their visitors […]

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Small Business Friday 7 September 2018

  It’s that time of the year again: Spring has sprung and the countdown to the summer holidays and festive season has begun. What better way to kick off the new season than with some retail therapy? Before you swipe your card at the next multinational behemoth, why not opt to shop at a local […]

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Starting an eCommerce business in South Africa – Part 2: Payments

In this part we’re going to focus on the various payment methods, things to consider when choosing your payment gateway, integration with your chosen shopping cart system, payment restrictions, security and the payment landscape. What we aren’t going to focus on here are the numerous payment gateways out there and nit-pick between all of them. […]

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Multichannel Selling – What You Need To Know

  There is hardly a retail, eCommerce or related conference one can go to these days without hearing the buzzwords ‘Multichannel’ or ‘Omnichannel’ selling. In this article we explore what exactly these terms mean, and give you some examples of how you can get into multichannel selling, to increase reach, and sales.   What is […]

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Christmas Gift Ideas

So it’s that time of year again and with Christmas just around the corner (only 20 days! You can keep track here) it’s probably a good time to start buying or planning Christmas gifts, maybe it’s for the office secret Santa, friends, family or that special person in your life…one thing is guaranteed though it’s […]

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