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Get your online store ready for Black Friday 2019

As we fast approach what has become the most anticipated shopping extravaganza of the year, we would like to take a look at what makes Black Friday and Cyber Monday so special. We also want to offer some advice on what you, as an online merchant, can do to ensure that you have the best […]

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Content marketing strategy for your business

Why is content king? For your marketing efforts to be effective, your content needs to bring people to a place where they perform an action that leads to you selling your product or service at a profit.  “Content marketing, therefore, is a marketing strategy that targets potential and existing customers with exactly the right content […]

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4 Steps to grow & scale your ecommerce business

Once your online business has been up and running for some time you can get trapped in the monotony of the day-to-day running of the business but in this article we aim to inspire you to take action with these easy steps to grow and scale your store. 1 – Increase your website traffic When […]

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Three crucial questions when preparing your store for holiday sales

Events and public holidays, such as Easter, Mother’s Day, Father’s Day, Christmas, and Valentine’s Day, give shoppers the chance to show their affection to those they care for. They also provide store owners with the opportunity to boost their sales. How can e-commerce store owners prevent a situation that may result in missed sales opportunities, […]

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How to take advantage of 2019 e-commerce trends

E-commerce in South Africa is exploding! In 2018, 25% of South African shoppers were buying online due to mobile penetration, faster Internet connectivity, and more secure online transactions.  How can online entrepreneurs take advantage of 2019 e-commerce trends? A closer look at these trends suggest a central theme: customers are taking centre stage. Today’s customers […]

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Using Google Analytics to understand visitor behaviour

Your online shop is up and running and your marketing campaigns are all set to drive traffic to your store. Don’t forget to set up your store to track online customer behaviour! This is a common mistake website owners make, overlooking the wealth of information that is provided by monitoring and measuring how their visitors […]

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How cloud-based invoicing takes the hassle out of accounting

Being an entrepreneur is about following your passion. Unless your passion is accounting, you’re probably amongst the majority of small business owners overwhelmed by “accounting speak”. For business owners operating in the pre-Internet era, the fear was justified. Physically capturing and filing invoices and receipts; reconciling bank statements; and submitting the necessary paperwork to their […]

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Are you ready for Black Friday?

It’s that time of year where “Save the date” promotions for 23 November, 2018, are raising their heads. Black Friday is on its way. Retail giants, such as Shoprite, Checkers, and Zando, are already encouraging shoppers to subscribe to their mailing lists to receive Black Friday deals, promising even bigger and better discounts than they […]

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4 steps to choosing an ecommerce platform

Ecommerce in South Africa is rapidly expanding with the online spend for 2017 estimated at R10bn. While still in its infancy compared to global standards, now is the time for South African entrepreneurs to take advantage of the Internet for building a business. However, venturing into an unfamiliar online world may be daunting for the […]

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Start an Online Business Part 3: Digital Marketing

You’ve done your research in Part 1 and you’ve built your store in Part 2. So where are the customers? Now it’s time to play the long game where digital marketing and driving traffic to your store becomes an essential part of your online business. You don’t need to become a world expert in the […]

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