Fair Trade Tourism is a non-profit organisation that is considered the leader in sustainable, responsible tourism in Africa. It grows awareness about responsible tourism, assists tourism businesses to operate more sustainably and facilitates the Fair Trade Tourism certification programme in South Africa, Mozambique and Madagascar. It has helped establish the gold standard for sustainable tourism in Africa through formal recognition agreements with certification programmes in Namibia, Seychelles, Botswana and Tanzania.
The Fair Trade label stands for best practice responsible tourism – defined by fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment. It ensures that the people who contribute their land, resources, labour and knowledge to tourism are the ones who reap the benefits.
Adhering to the Fair Trade label means travellers can relax in the knowledge that their holiday is not just providing a lifetime of great memories but having a positive and lasting impact on local people and the environment.