The PayFast Guide to Going Online | Chapter 6

Converting visitors into customers

In this chapter you’ll learn how to convert website visitors into customers and how to keep existing customers loyal.

It’s important to convert website visitors into customers, it’s just as important to make sure they return.

In this chapter find out what you can do to actively engage with your customers to stay on top of mind, and how to create an exceptional online shopping experience that will encourage customer loyalty.

“Be honest and authentic. No one expects perfection, apologise when you mess up and celebrate the wins altogether.“

Be proactive and engage with your customers

Find out more about easy and effective ways of communicating with your customers to create loyalty. Download Chapter 6 to find out how to:

  • Effectively communicate with your customers
  • Build customer loyalty and trust
  • Reduce cart abandonment, returns and refunds