The PayFast Guide to Going Online | Chapter 1

Developing your business plan

In this chapter you’ll learn how to set your business goals and develop a foolproof roll out strategy for getting online.

Starting an online business without a plan is like going on a road trip without a map.

Your ecommerce business plan should be thoroughly crafted before you begin building your business, otherwise you risk failure. In this chapter find out what you need to get your business up and running, how to determine your unique selling point (USP), how to set your business goals and how best to go about achieving them.

“COVID-19 has bred a lot of new businesses and ideas in South Africa, creating self-starter opportunities and propelled existing companies into the world of ecommerce. Your ecommerce store needs to stand out from the rest.“

Preparing your online business for success

Find out the important steps to take and what to consider when creating your business plan. Download Chapter 1 to find out how to:

  • Set out clear business goals
  • Carry out the right kind of research
  • Manage your finances and operations
  • Measure success