The Landmark Foundation recognises that the intact natural landscapes of Southern Africa region are under threat from irresponsible human activities. These landscapes are now amongst our most treasured landmarks. The threats to these places are the result of land-uses that have degraded the aesthetic value of the areas and the biodiversity patterns and processes contained in them, and in most cases for short-term financial gain. What is required is a landmark change of thinking and behaviour, whereby biodiversity and landscape conservation provides investment returns and benefits to people, that in turn creates incentives for its conservation. The Landmark Foundation strives to build the conservation economy so that these landscapes can effectively be conserved.