LAN X (LAN Gaming + Expo) is about gathering the IT community to create a competitive gaming experience and to show case the latest technology trends with an expo. Each LAN game competition have huge prizes sponsored by the Organizers or other Sponsors. This event is run over 3 nights and 4 days, creating enough time for serious gaming enthusiast to compete and also enough time for sponsors to address the gamers directly to enjoy direct marketing opportunity. People also have the opportunity to cosplay and take part in the cosplay picnic. The leaders of tomorrow’s IT companies are LAN gamers. This is a place to meet new friends that have the same interest and behavior to create a social atmosphere and collate with each other in games and media.