Cause Index

Love Garden Route

Love George is a George based Non Profit company operating under the registered name of LOVE GARDEN ROUTE NPC # 2018/544129/08.

The non-profit company with the aim to enable, empower or support activities and programs that make a positive impact in the local community of George and immediate surrounds.
A key imperative is the sharing of information and communication between different stake holders. The LoveGeorge NEWS website at and mobile app technologies enable the sharing of emergency notifications (Push), emergency contact numbers, local events, business listings and other relevant and newsworthy articles.

Love George have registered as a NPO to enable us to register as a PBO (Public Benefit Organisation) in order to obtain a fund-raising number from the Department of Social Development.

Love George will only be distributing support, by way of financial aid, goods donations etc, to the residents of the George Municipal region. This does not prevent the possibility of establishing other support regions such as Love Knynsa, Love Mossel bay etc, however all funds raised in each region, will remain in that region.

The administration of all aid, whether it be financial or otherwise will be strictly recorded and reports provided to the George community quarterly; the means of this reporting will be via the Love George website and mobile app, for all residents to access and comment on.

As Love George is being established as a business, there will be a need to remunerate staff members to sustain the long term operation of the company. The balance of staff members to operational needs will always be evaluated; as the purpose of Love George is to establish a fund for assisting those in need – the current goal is to keep operational costs to below 30% of the income received via donations from the local community. Any change in this figure, will be reported to the George community.

A Love George committee of qualified persons is established to assess and recommend projects where funding and other forms of assistance will be directed – record of this will be kept, and reports provided – without compromising the identity and confidentiality of individuals assisted.
This committee currently consists of the following persons:
Herman Pienaar
Carina Pienaar
Jan Horn
Amos Moyikwa
Andre Louw
Johann Verster


Love George has 3 broad operational categories; each adding value to the community:
1. Fund raising and assistance to the community of George; relating to Covid-19 relief, disaster relief, poverty relief, and other charity needs.
2. Promotion of business through advertorials, business check-ins and promotions
3. News items of local interest; providing local writers a platform to share stories and non-fiction articles of interest