Through scientific research, education and awareness bring about positive change in the current destructive trends of ocean exploitation.
SHARKLIFE Current Aims:
To develop a compassionate desire to conserve sharks by altering public misconceptions about sharks and replacing the "Jaws" syndrome with positive understanding and respect.
Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices.
Increase marine tourism and transform shark populations into a sustainable living resource by developing educational ocean experiences for all South African’s